O Papa É Pop

Engenheiros Do Hawaii

1990

Cover of O Papa É Pop
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Why This Album Matters

Released in September 1990, O Papa É Pop represents a fundamental milestone in the career of Engenheiros do Hawaii and in the history of Brazilian rock of the decade. This album not only consolidated the band as one of the biggest of its time, but also signalled a daring aesthetic and sonic shift. Marking the group's first self-produced work, the album unprecedentedly and radically embraced electronic sounds, incorporating synthesizers, sequencers, drum machines, and MIDI foot controllers, challenging the perception of the fine line between art and entertainment in the musical landscape of the time.

Context

The release of O Papa É Pop occurred during a period of intense turbulence in Brazil, marked by the severe economic crisis resulting from the confiscation of assets under the Collor Plan. Furthermore, the musical scene witnessed the emergence of new sertaneja music, which rapidly gained ground and competed for the preference of young people and, consequently, radio chart positions. In this challenging environment, the national rock movement of the 80s began to show signs of exhaustion and declining sales. Internally, the band had already been experimenting with electronic timbres on tracks from their previous album, Alívio Imediato, driven by Humberto Gessinger's reflections on the opposition between art and entertainment, seeking in pop sounds and instruments a way to question established boundaries.

Recording

The recording sessions for O Papa É Pop took place in July and August 1990 at BMG studios in Rio de Janeiro, marking the band's first recording in the city where its members had resided since 1988. This album was pioneering in the trajectory of Engenheiros do Hawaii, being the first in a sequence of three self-produced records, granting the band unprecedented creative control. Motivated by the search for new timbres, the musicians invested significantly in equipment: the band acquired a Dynacord drum machine, and Augusto Licks travelled to New York to acquire a new Steinberger guitar, an Alesis HR-16 drum machine, a Dimension-C chorus pedal, and an Elka MIDI foot controller. The recording process was meticulous and fragmented into three shifts, with Carlos Maltz recording drums in the morning, Augusto Licks guitars and keyboards at night, and Humberto Gessinger dedicating afternoons to bass and keyboards, allowing for meetings for discussions and refinements. This approach also implied the separation of bass and drum recording, as the latter was predominantly programmed on the drum machine.

Songs

The album stands out for a richness of arrangements and compositions, blending a rock sensibility with electronic innovations and cultural references. The opening with "O Exército de um Homem Só I", followed by its second part, reveals lyrical depth inspired by the work of Moacyr Scliar and dedicated to Mathias Rust, with elaborate instrumentation that includes citations to "Canção do Expedicionário". The great commercial success "Era um Garoto que como Eu Amava os Beatles e os Rolling Stones" is a striking reinterpretation, where Augusto Licks creates an innovative solo, a melodic collage of national anthems and jingles, recorded with a two-channel technique to simulate a guitar duel. Tracks like "Nunca mais Poder" explore philosophical themes inspired by Carlos Drummond de Andrade, with arrangements that nod to progressive rock.

Legacy

O Papa É Pop became Engenheiros do Hawaii's most commercially successful album, selling over 350,000 copies in the year of its release and achieving platinum certification. Such an achievement was notable, considering the economic crisis scenario and the rise of sertaneja music that dominated the charts at the time, as well as the general decline of 80s national rock. The album's impact elevated the band from one of the biggest in national rock to the biggest in its year of release, resulting in numerous awards and a significant increase in media interest. Strong promotion featured four successful singles, including "O Exército de um Homem Só I", "O Papa É Pop", "Era um Garoto que como Eu Amava os Beatles e os Rolling Stones", and "Pra Ser Sincero", in addition to music videos that received high rotation on the newly created MTV Brasil.

Analyses

Discogs

O Papa É Pop – Discogs

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